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Academic Impressions Webcast: How to Write an Effective Op-Ed in Higher Education

Author and critique impactful op-ed pieces in order to increase your institution’s relevancy and visibility.

Op-eds are a great way for faculty members to share how their work intersects with real-world issues. When written effectively, these pieces can be pitched to media outlets to earn both local and national placements and build prominence for your institution.

An effective op-ed can be a “win-win” for both the faculty author and the institution. Not only are many institutions beginning to take media articles into consideration for faculty tenure, but these articles also help achieve increased institutional visibility. Whether you train faculty, or you are a faculty member yourself, you’ll receive tips and techniques to produce high-impact op-ed pieces.

Who Should Attend

This program is designed both for marketing and public relations professionals who may design training opportunities around this topic as well as faculty members who want to write more effective op-eds.

Access this webcast with your Academic Impressions membership.